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The handshake that confirms that your customer wants to do business with you.

Whenever someone comes to your website, what is the one thing you want them to take away from this experience? You want them to have a lasting impression that the website fulfills the need(s) that they were looking to fulfill. When a customer or potential customer visits your website, you as a business have to walk them through a journey that leads them to their intended DESTINATION. During this article, we’ll walk you through the process of how to make an important impression that will have your customers requesting more information and increasing sales.

The First Impression Is The Most Important One (The header section of your website on your home page)

Ever hear of the saying that first impressions can make or break a deal? Well in the case of a website it’s the same concept. When a customer visits your website one of the first things that dictates whether they will stay on your website for any length of time, is how fast your website loads, second what is the information that they first see on your website. For the purposes of this article we’ll focus on the second point. If you want to learn more about SEO please check out this article Simple Guide To SEO. So, back to our point, the header section of your website is probably the most important factor, why because it draws people in. The header section is the bridge that leads to everything else on your website. Typically speaking a header section on your home page of the website will include an image that portrays your brand, and a text with a button that speaks about your brand. If you choose this format it’s notable to choose text that speaks about your brand and that has the keywords that people frequently search for that relates to your business. We’ll talk more about this later on. The other option is a video that portrays your brand and it’s values, typically a short video or a video that loops continuously is ideal here. Whichever option you select is up to you, but you have to be sure that either option is of high quality.

Are You Taking Your Visitor On A Journey? And How To Do So? (The flow of information, is it easy to use)

Ask yourself this question when your customer or potential customer is coming to your website, are they going on a JOURNEY? Step by step are they finding the information that they need, to determine whether they want to do business with you. If your customer is going on a journey and having each of their questions answered, that will increase the likelihood they’ll want to do business with you.

Taking your customer to the final destination doesn’t have to be hard. You need to ask yourself, what service do we provide, how do that service and its processes work, and what will the customer attain from getting this service. It’s essential that the information speaks to the customer, it’s not about you, IT”S ABOUT THEM! What is in it for them!

Using The Right Keywords

When it comes to getting your website the visibility it deserves, it’s important to include the proper keywords that your market searches for in your content. So that means whether the text that they see on the page itself or behind the scenes through the metatags (You’ll learn more about this down the road), and alt tags of your images has to align with the information that they are searching for. To find the proper keywords to include in the content on your website, you first have to ask yourself a few things such as what is the purpose of this page, and what is it providing, second, who is coming to this page, and third, what am I trying to rank for and how competitive are the words I want to rank for . Once you can answer each of these questions, you can now begin your search to find the right keyword and include it throughout your content. Another point is to use synonyms and not overload the page with the same keyword as this can affect your rankings.

There are many more metrics that go into finding the right keywords and ranking on Google so that the traffic to your website increases, but we can talk about that more at a different time.

How Are You Getting Them To Come Back?

Finally, you have reached the finish line, now what do you do? The thing to ask yourself is, how are you getting your customers to come back? This is where your other marketing tactics and tools such as your social media pages, email marketing, and other methods of advertising play a huge role. Think of your website as another location for your business and to operate a fully functional business you need customers. Everything you do needs to draw people to your website where they’ll either purchase something, whether it be a product or service, or contact you to learn more. If you have any questions about SEO or your website overall, reach out to us at or call 267-627-0382 to learn about how we can help your business grow and take your business’ online presence to the next level.